Case Study: Laff It Off!

 

BEST SELLERS

 

Client: George Wallace

Through Media Connect’s efforts, Wallace appeared on these five national television shows:

·         The Steve Harvey Show

·         The View

·         Better TV

·         FOX The News Edge

·         Dish Nation

He also appeared on three local TV shows:

·         Good Day New York (Fox/NY)

·         Live From the Couch (CBS/NY)

·         Atlanta News (CBS/Atlanta)

He was interviewed by over 50 radio shows, including these:

·         SIRIUS XM (The Jay Thomas Show)

·         SIRIUS XM (Joe Madison/Urban View)

·         SIRIUS XM (Maggie Linton)

·         SIRIUS XM (Behind the Curtain with Keith Price – OutQ)

·         SIRIUS XM (Praise)

·         SIRIUS XM (“Freewheelin’ – Road Dog”)

·         SIRIUS XM (“Kirk Franklin’s Praise” Gospel)

·         Denver, CO (KOA-AM)

·         Syndicated Nationally (American Urban Radio Networks)

·         Nationally Syndicated (Cable Radio Network)

·         Syndicated (A Touch of Grey)

·         Philadelphia Westwood One

·         Atlanta, GA (WSB-AM)

·         Syndicated (Jim Bohannon/”America in the Morning”)

·         Chicago, IL (WVON-AM)

·         Tampa, FL (WFLA-AM)

·         Cleveland, OH (WMJI-FM)

·         New York, NY (WABC-AM)

Wallace was also featured in numerous publications and online outlets, including:

·         New York Post

·         Huffington Post Comedy

·         Huffington Post Live

·         Jet Magazine

·         The Comic’s Comic

·         Inc.com

·         JoeMadison.com

·         LA Splash

The biggest challenge to getting PR for him was his availability. He had a show five nights a week at the Flamingo Hotel in Las Vegas, as well as an extensive travel schedule.  In fact, due to Wallace's schedule, he was unable to accept offers by the following TV shows, including Fox & Friends Weekend (National). He had an opportunity to co-host for a full week on  Good Day New York (NYC) but was unable to do it.  Additionally, he also was invited to appear on: NY1-TV (NYC), Focus On New York-TV (NYC), Bethenny Fox TV (NYC), WXIA-TV (Atlanta), Fox CT Morning News-TV (CT), WFLA-TV (FL), KSTP-TV (Minneapolis), and WBFF-TV (Baltimore).

 

 

TESTIMONIALS

Thank you for your excellent work promoting our book, Vital Factors - The Secret To Transforming Your Business and Your Life. As you are aware, Vital Factors was our first book and we were novices at the fundamentals of promoting a business book. Our decision to work with your firm was based upon your extensive experience promoting business books and we are not disappointed. I sincerely appreciated your consistent coaching and advice as we executed the book campaign. This spirit of teamwork and collaboration made a difference. We learned a great deal about promoting a book and we can also apply many of these principles to future PR efforts. Your weekly updates kept our eye on the ball as we moved the campaign forward. I will continue to recommend you and your firm to business associates who want to gain national exposure for their books.
— JOHN MANNING, Director of Marketing MAP