MEDIA CONNECT conducted a boutique campaign for Roberta Matuson’s book, The Magnetic Leader: How Irresistible Leaders Attract Employees, Customers, and Profits (2017). The book aids readers in transforming their leadership style from push to pull, repel to attract, dismal to good, and then good to great. MC executed a national campaign with an emphasis on print, online, radio, and podcast outlets.
Results: The book received positive coverage in a wide range of business media. Features ran on Fast Company online and HR.com, and Matuson was interviewed on WGN Radio, Inc. Radio, CBS Radio, and many more.
Media Highlights:
TESTIMONIALS
Our Satellite TV Tour with PTA proved to be one of our greatest triumphs – penetrating more key markets than we ever imagined. The folks at Planned Television Arts promised to deliver, and they did with the highest level of professionalism and enthusiasm. They were with us from start to finish.
— DAVID WARGIN, Director of Public Affairs, American Legislative Exchange Council
