MEDIA CONNECT conducted a boutique campaign for Roberta Matuson’s book, The Magnetic Leader: How Irresistible Leaders Attract Employees, Customers, and Profits (2017). The book aids readers in transforming their leadership style from push to pull, repel to attract, dismal to good, and then good to great. MC executed a national campaign with an emphasis on print, online, radio, and podcast outlets.
Results: The book received positive coverage in a wide range of business media. Features ran on Fast Company online and HR.com, and Matuson was interviewed on WGN Radio, Inc. Radio, CBS Radio, and many more.
Media Highlights:
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PTA Kids is a joy to work with. The team is professional, knowledgeable, organized and communicates well with us so we always know the status of our projects. We know that we can rely on them to create solid publicity campaigns for Scholastic.
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