MEDIA CONNECT conducted a boutique campaign for Roberta Matuson’s book, The Magnetic Leader: How Irresistible Leaders Attract Employees, Customers, and Profits (2017). The book aids readers in transforming their leadership style from push to pull, repel to attract, dismal to good, and then good to great. MC executed a national campaign with an emphasis on print, online, radio, and podcast outlets.
Results: The book received positive coverage in a wide range of business media. Features ran on Fast Company online and HR.com, and Matuson was interviewed on WGN Radio, Inc. Radio, CBS Radio, and many more.
Media Highlights:
TESTIMONIALS
I just wanted to say thank you to everyone at PTA for handling David Champion's Satellite TV Tour in a professional, results-oriented way. Everything went like clockwork in the studio yesterday. We hit 20 TV stations in three hours—including numerous major markets. There were no problems.
— DOUGLAS LOVE, Communications Counsel, Consumers Union, publisher of Consumer Reports
