Case Study: The Memo: Five Rules for Your Economic Liberation

 

BEST SELLERS

 

Client: Berrett-Koehler

MEDIA CONNECT conducted a boutique publicity campaign for The Memo (Berrett-Koehler Publishers) by John Hope Bryant that resulted in extensive print, national web, TV, radio, digital media, and event coverage. Media spanning personal finance, politics, poverty, and race issues took an interest in Bryant’s revolutionary new view on the “invisible class” in America. Bryant and his organization, Operation HOPE, are based in Atlanta, GA, but The Memo was featured across the nation.

NATIONAL TV/RADIO/BROADCAST

  • C-SPAN 
  • Fox News Edge
  • Fox Business Facebook Live
  • BOLD Business TV
  • Fox-TV in Milwaukee (9WTMJ)
  • ABC-TV in Las Vegas (KTNV) 
  • CBS-TV in Austin (KEYE)
  • NBC-TV in Louisville (WAVE) 
  • News One News Hour (Washington D.C.)
  • WFSK-FM (Nashville) 
  • WLRN (Florida NPR)
  • Dov Baron’s Leadership and Loyalty Podcast
  • Bloomberg
  • Stacking Benjamins Podcast 

 

NATIONAL PRINT/PRINT.COM

 

CALENDAR LISTINGS FOR 92ND STREET Y

MC pitched event calendar editors at various New York print and online outlets to create calendar listings for John’s 92nd Street Y event on January 12, 2018.

 

 

TESTIMONIALS

15 years ago, PTA helped put my book, Don't Know Much About History, on the media map. I have been coming back to them ever since whenever I want to promote the Don't Know Much About series. A Morning Drive Radio tour is a great way to make a serious media statement. And it's always a pleasure to work with the top-notch PTA pros.
— KENNETH C. DAVIS, Author of Don't Know Much About History and the Don't Know Much About series