Blog Tour
PTA Interactive followed the concept of the book, by breaking down the book, chapter by chapter, and soliciting "micro reviews" from bloggers who cover business, marketing and social media. We sought out high-traffic bloggers and paired their expertise with a specific chapter of the book. Not only did this drive home the concept of the book, bloggers (who are overwhelmed by books to read and review) loved the idea as it only required them to read and write about the single chapter that they were most interested in discussing. The bloggers also appreciated the additional traffic that was generated for their site as a result of being linked to by the other sites on this "micro Blog Tour".
Where many PR firms are criticized for the way they deal with bloggers, PTA Interactive's creativity and empathy when it comes to working with bloggers is often praised publicly by the bloggers we work with.
TESTIMONIALS
Dress for Success recently released its first-ever coffee table book and MEDIA CONNECT helped us promote the purpose and the passion behind this project. Kristin and her team went above and beyond their commitment to us, securing interviews in many of our top tier markets throughout the country. We are proud to have had them by our side as we announced our new initiative.
— JOI GORDON, CEO of Dress for Success Worldwide
