Blog Tour
PTA Interactive followed the concept of the book, by breaking down the book, chapter by chapter, and soliciting "micro reviews" from bloggers who cover business, marketing and social media. We sought out high-traffic bloggers and paired their expertise with a specific chapter of the book. Not only did this drive home the concept of the book, bloggers (who are overwhelmed by books to read and review) loved the idea as it only required them to read and write about the single chapter that they were most interested in discussing. The bloggers also appreciated the additional traffic that was generated for their site as a result of being linked to by the other sites on this "micro Blog Tour".
Where many PR firms are criticized for the way they deal with bloggers, PTA Interactive's creativity and empathy when it comes to working with bloggers is often praised publicly by the bloggers we work with.
TESTIMONIALS
Thanks, PTA, for providing great support throughout my book-publishing experience. Rick Frishman was a great coach and mentor, providing great contacts and connections, followed by his team's effective public relations plan, so capably executed by Dannelle Catlett...PTA was a 360 resource in putting MBA in a DAY into the market!
— STEVEN STRALSER, Author
