Case Study: The Myths of Creativity: The Truth about How Innovative Companies and People Generate Great Ideas




Client: Jossey-Bass

Description:MEDIA CONNECT conducted a boutique campaign for the founder of LDRLB and a professor of management at Oral Roberts University on a book that examines what causes people to be creative, where does creativity come from and how can creativity be generated and harnessed. The book demystifies creativity and lays out 11 core myths of creativity. Media Connect executed a national media campaign with an emphasis on print, online and radio media, as well as media outreach in the Tulsa area. Media Connect also developed the press materials.

Results: The book received widespread positive coverage in the business press and general consumer media. The book was reviewed alongside such mainstream best-sellers as David & Goliath by Malcolm Gladwell and The Circle by Dave Eggers. David Burkus appeared on CBS This Morning. David spoke at various conferences throughout October, November and December across the country including the Microsoft Research author luncheon and the InnoTech Conference, where David gave the keynote address.

Media Highlights:

  • CBS This Morning
  • The Globe & Mail
  • Forbes
  • Fast Company
  • Los Angeles Times
  • Reuters
  • Entrepreneur
  • INC
  • Fast Company
  • Bloomberg Businessweek
  • Financial Times
  • Business Insider
  • CIO Insight
  • Des Moines Register
  • Tulsa World
  • Innovation Excellence
  • Digital Journal
  • Upstart Business Journal
  • Fast Track
  • Daily Voice
  • Blog Business World

Term of Contract: June 2013 January 2014.

MEDIA CONNECT Team: David Hahn, Steve Matteo and Lauren Roberts.




Fast, efficient, friendly, and effective. As a novelist who's done ten book tours around the country, I'm certain this is the best way to reach the markets that would not be covered on the tour.
— NELSON DEMILLE, Author of Plum Island