Case Studies

Fearless Fourteen

St. Martin's Press

Although the character of Stephanie Plum was around for a few years before PTA had the chance to spread the word, we like to think that we have contributed to her popularity and longevity. For the last six of bestselling author Janet Evanovich’s series, PTA has worked with St. Martin’s to bring the antics of Stephanie Plum and her creator to the listeners of stations across the country.   Starting with Fearless Fourteen, Finger Lickin’ Fifteen, Sizzling Sixteen, Plum Lucky, Plum Spooky and Plum Lovin’, and most recently, Wicked Appetit, Ms. Evanovich was heard on such top stations and shows as Cover to Cover on XM Satellite Radio and WMJI-AM in Cleveland.

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Accidental Branding: How Ordinary People Build Extraordinary Brands

David Vinjamuri

PTA conducted a full boutique campaign for first-time author David Vinjamuri on a book focusing on the branding success of 8 celebrity entrepreneurs, including Roxanne Quimby (Burt’s Bees), Gary Erickson (Clif Bar), Craig Newmark (Craigslist.org), Julie Aigner-Clark (Baby Einstein), John Peterman (J. Peterman & Company), etc. It included a national print and broadcast campaign, blog campaign, San Francisco media tour, setting up speaking engagements, and a business radio tour.

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