Case Studies

The 4:8 Principle

Tommy Newberry

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The Testament

Tor Books

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Drop Dead Beautiful

St. Martin's Press

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Lean Mean Thirteen

St. Martin's Press

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The Last Chance Millionaire

Douglas R. Andrew

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Bleachers

Dell Books

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New Ideas from Dead CEOs

Todd G. Buchholz

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Outsider

HQN Books

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High Trust Selling

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Blink

Little, Brown & Co.

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