Our approach was to capitalize on Kristine’s success in the sports arena and the book’s insights into teamwork to capture a mix of business, sports and consumer media. We rode the coattails of the popularity of the US women’s soccer team leading up to the Women’s World Cup played in France in June of 2019 to land major broadcast interviews and print placements for the authors. In addition, we set up a series of book talks for Kristine and John culminating in a very successful author event at the University of North Carolina at Chapel Hill.
The media reaction to the book was tremendous. Over 30 placements and interviews were secured with the business media; 27 sports media outlets covered the book, local media featured the book in Boston and Austin, and more than 12 book talks took place during the campaign.
Some of the media highlights included:
TESTIMONIALS
Heartfelt thanks for your enormous part in helping us get here to be the # 1 selling authors in America
— MARK VICTOR HANSEN, Co-author of Chicken Soup for the Soul series
