Case Study: RAILROADER: The Unfiltered Genius and Controversy of Four-Time CEO Hunter Harrison

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Client: Howard Green

Media Connect promoted a specialized book, RAILROADER: The Unfiltered Genius and Controversy of Four-Time CEO Hunter Harrison by Howard Green.

Hunter Harrison, the revolutionary railroader from Memphis, dramatically turned four publicly traded companies into cash machines. Starting as a laborer when he was a wayward teenager, Harrison spent a half century in the rail business and nearly two decades running Illinois Central, Canadian National, Canadian Pacific, and CSX. As the pre-eminent proponent of Precision Scheduled Railroading, Harrison created approximately $50 billion in shareholder value. Railroader, Howard Green's highly personal biography, is deeply researched, based on conversations with Harrison over several years. It also includes candid stories from Harrison's family and colleagues - those who admired him and those who criticized him.

Media targets for this campaign included print/print.com, online, radio/podcast, and select TV outlets which were approached for interviews, reviews and general coverage.

Media Highlights:

The Financial Times

mention

Investor’s Business Daily

interview

Crain’s Chicago Business

excerpt

Value Walk

excerpt

Jacksonville Business Journal

review

Knowledge@Wharton (Wharton Business Radio on SiriusXM)