Case Study: Voices in Dementia Care: Reimagining the Culture of Care

 

BEST SELLERS

 

Client: William A. Haseltine

While MEDIA CONNECT was retained to pursue media for Dr. Haseltine’s recent books, Aging Well and Voices in Dementia Care, we saw an immediate opportunity to bring his expansive knowledge to bear on the coronavirus.  We quickly switched gears and secured top level placements for Dr. Haseltine as an expert in the health field.  Dr. William Haseltine, a former Harvard Medical School professor and founder of the university’s cancer and HIV/AIDS research departments, also serves as Chair and President of the global health think tank, ACCESS Health International. Dr. Haseltine was at the heart of the United States response to the HIV/AIDS and anthrax crises.

 

Below are a few of the placements we have secured to date:

  • NPR
  • CNN-TV, ERIN BURNETT OUTFRONT
  • SIRIUS XM / NYU LANGONE – DOCTOR RADIO, “HEALTHY AGING” SHOW
  • iHeart / NBC NEWS RADIO NETWORK

 

 

 

 

 

 

TESTIMONIALS

Our Satellite TV Tour with PTA proved to be one of our greatest triumphs – penetrating more key markets than we ever imagined. The folks at Planned Television Arts promised to deliver, and they did with the highest level of professionalism and enthusiasm. They were with us from start to finish.
— DAVID WARGIN, Director of Public Affairs, American Legislative Exchange Council