Case Study: A Winner's Guide to Negotiating

Client: McGraw-Hill

MEDIA CONNECT promoted A Winner’s Guide to Negotiating (McGraw-Hill) by leading businesswoman Molly Fletcher.  She has learned a lot over the past two decades while negotiating an estimated $500 million worth of deals on behalf of hundreds of the world’s premiere athletes, coaches and television commentators.  She reveals the strategies, tips, and insights that have made her wildly successful, first as a sports agent and now as a corporate consultant and keynote speaker.

We secured scores of news media placements, including the following:

Print/Online:

• Inc.com, “Still Leaving Money on the Table? Use These 5 Tips From a Negotiating Pro” (November 11th, 2014)
• Forbes, “How To Ask For The Raise You Want” (October 31st, 2014)
• Fast Company, “5 Habits of People Who Always Get What They Want” (October 22nd, 2014)
• The CEO Magazine, “Molly Fletcher, Author, The 5 Best Tools to Find Your Dream Career” (October 22nd, 2014)
• Forbes, “Intimidated To Negotiate For Yourself? 5 Critical Strategies To Help You Nail It” (October 29th, 2014)
• Fast Company Online, “Why Do Women Negotiate For Less Than They Deserve At Work?” (October 7th, 2014)
• BusinessNewsDaily.com, “5 Negotiation Mistakes to Avoid” (October 27th, 2014)
• Findtherightjob.com, “Job Interview Body Language Dos and Don’ts” (October 27th, 2014)
• Daily National.com, “The Female Jerry Maguire On How To Get Deals Done” (October 11th, 2014)
• BusinessInterviews.com, (September 22nd, 2014)
• Human Capital Media, “How Diversity Affects Negotiations” (September 2nd, 2014)
• Detroit Free Press, “Molly Fletcher's tips to master the art of negotiation” (November 11th, 2014)
• Dallas Morning News, “BOOKS” (October 12th, 2014)

GoSmallBiz.com, (Week of October 27^th, 2014):

• http://gosmallbiz.com/friday-5-for-the-week-of-october-27-2014/
• http://gosmallbiz.com/business-mentoring-series-when-to-negotiate/
• http://gosmallbiz.com/business-mentoring-series-going-the-extra-mile/
• http://gosmallbiz.com/business-mentoring-series-trust-and-authenticity-in-negotiations/
• http://gosmallbiz.com/business-mentoring-series-a-negotiation-starts-with-a-relationship/

Radio:

Fletcher also completed dozens of radio interviews, including:

• WHRB-AM in Boston
• KBEM-FM (NPR) in Minneapolis
• KPFT-AM in Houston
• WBEW-FM (NPR) in Chicago
• KFSD-AM in San Diego
• IRN/USA Daybreak nationally syndicated
• Sean Green Show (ABC Radio in New York City), (October 28th, 2014)