Platform Building

MEDIACONNECT, a leading force for over 50 years in securing strong national and local media coverage for books and authors, proudly launches its expanded Branding & Platform Building Service.

SERVICES INCLUDE:

Strategic Marketing

• Brand consultation/strategizing sessions
• Review book, background, and marketing materials to define brand
• Identify key selling points for your book
• Website review and analysis
• Leverage author network
• Media coaching

Profile Creation

• Instagram • Twitter    • LinkedIn   • Blogs
• Facebook   • YouTube   • Google+   • Pinterest     

Social Media Management

• Create content for sharing via social media
• Develop content for blog or podcast
• Interact online as a social media surrogate for author: sharing and posting content
• Increase social media engagement
• Raise the number of connections & followers

Speaking Engagements

• Identify organizations & solicit engagements
• Create speaker’s sheet/marketing kit
• Identify author speaking topics
• Seek out a speaker’s bureau on your behalf

News Media Coverage

• Develop a greater media profile by securing interviews or byline articles with:

            - national radio  - television   - newspapers

            - local radio       - magazines - bloggers

            - trade pubs      - podcasts    - websites

Publishing Consultation

• Manuscript evaluation
• Book proposal development
• Examine book marketplace & identify competition and opportunities
• Help secure a literary agent
• Secure blurbs and testimonials