In Practice
Our Case Studies
Authentic Negotiating: The Three Keys To True Negotiating Success & How To Achieve Them
MEDIA CONNECT conducted a boutique campaign for Corey Kupfer’s book, Authentic Negotiating: Clarity, Detachment, & Equilibrium The Three Keys To True Negotiating Success & How To Achieve Them (2017). The book leads readers to authentic success in negotiating, in business, and in life. MC executed a national campaign with an emphasis on print, online, radio, and podcast outlets.
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The War on Science
Media Connect had the opportunity to work with Milkweed Editions and author Shawn Otto to promote The War On Science: Who’s Waging It, Why It Matters, and What We Can Do About It. Otto is cofounder and producer of the US presidential Science Debates, the largest political initiative in the history of science. He is also an award-winning novelist and screenwriter, best known for writing and co-producing the Academy Award-nominated House of Sand and Fog.
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Connectedness and Contagion: Protecting the Financial System from Panics
Media Connect has successfully promoted (in 2016) Professor Hal Scott, the author of Connectedness and Contagion: Protecting the Financial System from Panics. He is also the director of an independent research organization, Committee on Capital Markets Regulation. Media exposure has included achieving book coverage, sharing expert commentary on banking news, obtaining publicity for reports by the Committee on Capital Markets Regulation, securing speaking engagements, and generating op-ed placements.
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