In Practice

Our Case Studies

Calculated Risk: The Modern Entrepreneur’s Handbook

How does an entrepreneur take any idea and turn it into a profitable venture?  What do investors look for when evaluating start-ups? These two important questions are answered in a book by one of America’s top traders, Michael J. Palumbo, called Calculated Risk:  The Modern Entrepreneur’s Handbook.  The book helps founders and executives navigate today’s business climate from idea conception through funding, expansion, and exiting.

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The Courage Solution

MEDIA CONNECT’s campaign for Mindy Mackenzie’s The Courage Solution was a great success, with approximately 20 leading print and online business media placements and over 15 targeted radio and podcast interviews. Highlights include three Fast Company placements; Inc.com, USNews.com, and Daily Mail features; as well as interviews with WGN Radio and So Money with Farnoosh Torabi.

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