Case Studies - Page 14 of 31

The Myths of Creativity: The Truth about How Innovative Companies and People Generate Great Ideas

Jossey-Bass

MEDIA CONNECT conducted a boutique campaign for the founder of LDRLB and a professor of management at Oral Roberts University on a book that examines what causes people to be creative, where does creativity come from and how can creativity be generated and harnessed. The book demystifies creativity and lays out 11 core myths of creativity. Media Connect executed a national media campaign with an emphasis on print, online and radio media, as well as media outreach in the Tulsa area. Media Connect also developed the press materials.

The Best Place to Work

Perigree

MEDIA CONNECT conducted a boutique campaign for award-winning psychologist Ron Friedman’s THE BEST PLACE TO WORK, which uses the latest research from the fields of motivation, creativity, behavioral economics, neuroscience, and management to reveal what really makes us successful at work. Combining powerful stories with cutting edge findings, Friedman shows leaders at every level how they can use scientifically-proven techniques to promote smarter thinking, greater innovation, and stronger performance. MC executed a national campaign with an emphasis on traditional media (print, TV, radio), online outlets, as well as social media. Freelance publicist Ashley Bernardi helped to coordinate local TV and radio media placements.

BRIEF: Make a Bigger Impact by Saying Less

Wiley Publishers

MEDIA CONNECT conducted a boutique campaign for the founder and CEO of Sheffield Marketing Partners on a business communications book that provides a step-by-step approach to getting to the point quickly and ensuring that your message is delivered with maximum impact. With real-world case studies and illustrative examples of messaging successes—and failures—author and senior marketing executive Joseph McCormack provides easy-to-follow tips for communicating more effectively and efficiently in a world with shortened attention spans. Media Connect executed a national campaign with an emphasis on traditional media (print, TV, radio), online outlets, as well as speaking engagements. Media Connect developed the press materials.

An Entrepreneur’s Manifesto

Steve Mariotti

The First Call from Heaven

Mitch Albom

The Miracle of the Kurds

Worthy Publishing

MEDIA CONNECT promoted The Miracle of the Kurds: A Remarkable Story of Hope Reborn In Northern Iraq (Worthy Publishing) by bestselling author Stephen Mansfield. The Kurds, descendants of the ancient Medes best known today from the pages of the Bible —are the inhabitants of what the world now calls Northern Iraq. Mansfield chronicles how Saddam Hussein brutally attempted to annihilate them, massacring hundreds of thousands of them in the process, and how those that survived have rebuilt and overcome oppression to create a homeland now called a “must-see destination” by National Geographic.

MEDIA CONNECT secured media placements many top television and radio placements including the following:

A Winner’s Guide to Negotiating

McGraw-Hill

MEDIA CONNECT promoted A Winner’s Guide to Negotiating (McGraw-Hill) by leading businesswoman Molly Fletcher. She has learned a lot over the past two decades while negotiating an estimated $500 million worth of deals on behalf of hundreds of the world’s premiere athletes, coaches and television commentators. She reveals the strategies, tips, and insights that have made her wildly successful, first as a sports agent and now as a corporate consultant and keynote speaker.

We secured scores of news media placements, including the following:

The Storm and the Tide

Sports Illustrated Books

Sports Illustrated Books asked MEDIA CONNECT to promote The Storm and The Tide by Lars Anderson, a former writer and reporter for Sports Illustrated magazine for 20 years. His book shows the human side of sports, focusing on how a town and famous college football team helped each other to recover from a devastating tornado. The Crimson Tide are one of the most successful college sports franchises of the past decade, but their biggest victory was how they united a city to heal from destruction, death and mayhem. As a result, the book became a New York Times Bestseller in Sports Books.

MEDIA CONNECT generated dozens of media placements, including the following:

Out of the Depths: An Unforgettable WWII Story of Survival, Courage, and the Sinking of the USS Indianapolis

Bethany House

On July 30, 1945 the USS Indianapolis was struck by two Japanese torpedoes and rolled over, sinking into the ocean. A survivor of the USS Indianapolis, Edgar Harrell shares his incredible story of survival and faith in God in his book, OUT OF THE DEPTHS: An Unforgettable WWII Story of Survival, Courage, and the Sinking of the USS Indianapolis (Bethany House Publishers).

MEDIA CONNECT put together a strong publicity campaign for the launch of OUT OF THE DEPTHS, which is in its second publication. The PR campaign propelled it to become an ibooks best-seller.

Catching the Catfishers

Tyler Cohen-Wood

A new book by a computer forensics examiner and cyber-branch chief for the Defense Intelligence Agency, Catching the Catfishers: Disarm the Online Pretenders, Predators, and Perpetrators Who Are Out to Ruin Your Life (Career Press), reveals how you can protect your identity and data from being hijacked or used to harm your children, distort your reputation, threaten your safety, jeopardize your career, or lead to a dangerous mismatch at online dating sites. The book also provides strategies, tips and a checklist to help you see through online deception and protect yourself from crooks, creeps, crazies, and con artists.