In Practice
Our Case Studies
Dangerous
PTA has now promoted the last five of Diana Palmer's books through a combination of radio tours, local television, author appearances and most recently an online/blog outreach. PTA blanketed her local media market of Atlanta, arranging several television interviews along with four book signings. For the first time, we added the additional element of blogger outreach to her traditional radio and local media campaign. In addition to 25 top radio stations, Diana guest blogged and was reviewed on over 35 sites.
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Open Leadership
PTA conducted a boutique campaign for the founder of the Altimeter Group and former principal analyst at Forrester Research on a book addressing the leadership implications of the social media revolution and how leaders can use new technologies such as Facebook, Twitter, YouTube, etc. to improve efficiency, communication, and decision-making for both themselves and their organizations. PTA executed a national media campaign with an emphasis on print and online media, as well as support for the publisher's local media efforts in San Francisco. PTA also developed all press materials.
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Profits Aren’t Everything, They’re the Only Thing
"Profits Aren't Everything, They're the Only Thing" hit three major bestseller lists including The New York Times, Wall Street Journal, and USA Today Money.
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