Case Studies

Art & Place

Phaidon Press

Phaidon Press issued a beautiful photography book entitled Art & Place. MEDIA CONNECT was asked to conduct a targeted media campaign for several months.

The campaign for Art & Place was a very successful campaign, despite one challenging element.

Read more Art & Place

Afghanistan on the Bounce

Robert Cunningham

Robert Cunningham has photographed the five living United States presidents and nine heads of state, 12 prime ministers, numerous astronauts, celebrities, and Fortune 500 CEOs. But his proudest moment in a 10-year photography career came when he photographed U.S. troops serving in Afghanistan. He took 55,000 photographs and had a selection of the best published in his recently released book, Afghanistan: On the Bounce (Insight Editions).

MEDIA CONNECT promoted Cunningham and his debut book.  As America begins to withdraw troops from Afghanistan, Cunningham documents what he witnessed while spending two tours as an embedded journalist in the war theater. While following 132 missions, he brilliantly captures and conveys the full spectrum of the troops’ experiences  —  on patrol, in combat, in the chow line, at night, and in religious services — through photographs, stories, diagrams, and stunning images.

 

Read more Afghanistan on the Bounce

Laff It Off!

George Wallace

George Wallace has been entertaining millions of people as a comedian for nearly 40 years. He published a humor book, Laff It Off!, with a self-help edge through Chaite Press and sought publicity for it, choosing MEDIA CONNECT to launch and carry the publicity campaign and to extend his brand by positioning Wallace as an author for the first time in his career.

Due to his philanthropic work on top of his record-breaking 10-year run of a successful show on The Strip in Las Vegas, we created a platform to position him as a charitable celebrity and a legendary comedian.

We connected with media across all platforms – TV, radio, print and online.

Read more Laff It Off!

Wealthy by Design

Kimberly Foss

 

The most powerful word in wealth building is choice. Don’t limit your financial future based on conventional wisdom. Understand your personal financial drivers, take control of your money, and leverage it to create your ideal future, not somebody else’s version of security.

Investment expert Kimberly Foss offers the insight and tools you need to confidently design your investment plan and make your own choices. By guiding you through the five foundational principals of investing, she prepares you to map your course with integrity. 
– Goal setting: Life experiences, desires, personality, and more help determine your goals. 
– Planning: Hope, dreams, and opportunity don’t mean anything if you don’t have a plan.
– Commitment: You must be committed to your purpose.
– Assessment: To stay the course, first make sure you are actually on course.
– Flexibility: As long as the unexpected can occur, investors must be poised to take action when necessary.

Drawing upon her twenty-six years of experience as president and founder of Empyrion Wealth Management, where she advises clients of all financial backgrounds and life situations, and her own rise from humble beginnings, Kimberly offers powerful and enlightening stories. Through them, you will learn how to leverage personality, situation, and belief and apply proven wealth-building strategies to fulfill your needs and dreams.

Investment empowerment in five easy steps, Wealthy By Design will lead you to the future of your choosing.

 

 

Read more Wealthy by Design

My Greek Drama

Gianna Angelopoulos

‘From Crete to Athens and Zurich to London, Gianna Angelopoulos has made a career of turning ideas into action. In My Greek Drama, Gianna recounts her successes–as a dedicated public servant, savior of the 2004 Olympic Games, and devoted mother of three–and presents a useful guide for those who seek to transform lives, organizations, and even nations.” — President Bill Clinton

The world had doubted Greece’s ability to successfully stage the 2004 Olympic Games. In rescuing the Athens Olympics and delivering what IOC President Jacques Rogge called an “unforgettable dream games,” Gianna Angelopoulos also delivered a new Greece, a modern can-do nation, a Greece worthy of its illustrious heritage.

Little did she know that a few years later her country would abandon the lessons of the Olympics and become embroiled in a political and economic crisis that would devastate Greece and threaten the economic security of Europe.

In My Greek Drama, Gianna Angelopoulos–known in her home country simply as ”Gianna”–has written a memoir that is as much about Greece’s journey as her own.

From her childhood in Crete, to law school in Thessaloniki, to Athens, where she overcame male-dominated legal and political cultures to help redefine public service in Greece, Gianna worked her way into becoming one of the most respected women in Greek public life.

Balancing motherhood, business, and a place in the upper echelons of world society, Gianna never lost her passion for public service and brought the 2004 Olympic Games back from the brink of catastrophe.

Her life, her Cinderella love story, and her intensity of will are equally unforgettable. From stories of handing out basil seeds on the streets of Athens to courting the world on behalf of her country, My Greek Drama captures the burning ambition of the rebellious girl from the island of Crete who ”lit” the Olympic torch. Her story should help rekindle the spirit of the Greek people, and of every person who has ever struggled to change the world.

Read more My Greek Drama

Activate Your Goodness

Shari Arison

Media Connect partnered with FP’s Global Issues division to design a strategic media relations plan to introduce Shari Arison, and her business vision to the U.S. market. We created a platform to publicize the title Activate Your Goodness (Hay House). We launched Good Deeds Day, a major branding platform for the Arison Group in the U.S. for the first time and then continued the success for a second year.

Read more Activate Your Goodness

Twas the Night Before Christmas: Edited by Santa Claus for the Benefit of Children of the 21st Century

Media Connect promotes smokeless santa beyond the north pole with anti-smoking youth activist Pamela McColl, creating major buzz by initiating a firestorm over twin controversies: Should a classic text ever be edited? How do we get the entertainment industry to stop marketing cigarettes to our youth?

Read more Twas the Night Before Christmas: Edited by Santa Claus for the Benefit of Children of the 21st Century

View full client list →