Title/Author: The Sparkle Box/ Jill Hardie
Publisher: Ideal’s Children’s Books
Description: MEDIA CONNECT conducted a boutique campaign for The Sparkle Box, which is a beautiful children’s book that inspires children and families to give to others during the holiday season. Readers would record these special events on slips of paper and drop them in the sparkle box that was included within the book, which they could open together on Christmas day in honor of Jesus’ birthday. It’s a wonderful new tradition for families to remember the true meaning of Christmas.
MC executed a national campaign with an emphasis on faith based media (Print, TV, Radio and Online) which resulted in several national broadcast appearances, print features in Christian and parenting magazines, appearances on over 25 radio programs, and over 40 online placements.
Media Highlights:
TESTIMONIALS
I just wanted to say thank you to everyone at PTA for handling David Champion's Satellite TV Tour in a professional, results-oriented way. Everything went like clockwork in the studio yesterday. We hit 20 TV stations in three hours—including numerous major markets. There were no problems.
— DOUGLAS LOVE, Communications Counsel, Consumers Union, publisher of Consumer Reports
