Title/Author: The Sparkle Box/ Jill Hardie
Publisher: Ideal’s Children’s Books
Description: MEDIA CONNECT conducted a boutique campaign for The Sparkle Box, which is a beautiful children’s book that inspires children and families to give to others during the holiday season. Readers would record these special events on slips of paper and drop them in the sparkle box that was included within the book, which they could open together on Christmas day in honor of Jesus’ birthday. It’s a wonderful new tradition for families to remember the true meaning of Christmas.
MC executed a national campaign with an emphasis on faith based media (Print, TV, Radio and Online) which resulted in several national broadcast appearances, print features in Christian and parenting magazines, appearances on over 25 radio programs, and over 40 online placements.
Media Highlights:
TESTIMONIALS
Our Satellite TV Tour with PTA proved to be one of our greatest triumphs – penetrating more key markets than we ever imagined. The folks at Planned Television Arts promised to deliver, and they did with the highest level of professionalism and enthusiasm. They were with us from start to finish.
— DAVID WARGIN, Director of Public Affairs, American Legislative Exchange Council
