PTA conducted a media campaign for the 6th Annual New York Arab American Comedy Festival, a five-day event with seven shows, featuring over fifty Arab-American performers from across the country. It included a national print and local New York media campaign.
PTA, DC has been working with Kiron Skinner for more than a year on media relations strategy and consultation. We have presented Kiron as a political expert, strategist and thought leader to nationwide broadcast media. Our team has taken Kiron's thoughts and made them appealing to mainstream and targeted media. We have helped Kiron to gain media recognition and positive media attention for her ideas. We coordinated media for Kiron throughout the 2008 Presidential election and on foreign affairs topics including Iran, North Korea, Iraq and Afghanistan.
PTA was contracted directly by Major League Baseball Hall of Famer Dave Winfield to assist Scribner with their publicity campaign for the book. PTA was tasked to lead local touring efforts in five markets, support Scribner's national media outreach, and conduct a nationwide sports radio campaign. In addition to promoting the book, Mr. Winfield was also interested in generating interest for his local performances of the Baseball Music Project's presentations.
The client wanted to target specific health and political media in a few major cities for a selected national print, radio and online campaign. Client availability was extremely limited; we were given a two-week lead-time and a time frame of one week for major media publicity.
The ASPCA's Humane Awards Luncheon recognizes individuals who have worked on behalf of animal welfare as well as animals who have engaged in acts of heroism each year. Following a nationwide call to the public for nominations, an ASPCA-appointed committee reviews entries and selects winners in specific categories such as: ASPCA Dog of the Year; ASPCA Cat of the Year; ASPCA Kid of the Year; ASPCA Presidential Service Award; ASPCA Firefighter of the Year; ASPCA Law Enforcement Officer of the Year. The 2008 luncheon was hosted by Chuck Scarborough in NYC's Rainbow Room.
TESTIMONIALS
All of us here at AAA would like to thank you for the terrific job you did on the tour.
We are 100% pleased and impressed with everything-- the great radio coverage, good mix of stations across the U.S. and your excellent handling of all details.
— JEANNINE YEOMANS, AAA of Northern California, Nevada and Utah, Manager Public Affairs and Community Services
