Case Studies
Media Connect promoted workplace and education expert Mark Perna and his book, Answering Why (Greenleaf Book Group). The book became a best-seller an... more ›
MEDIA CONNECT executed a platform building campaign for Dr. Glangchai along with a launch campaign for her book, VentureGirls: Raising Girls to Be Tom... more ›
One of MEDIA CONNECT’s specialty areas is promoting books about parenting. Over the years, we have promoted many best-selling and first time parenting authors. Distinguished authors include Kevin Leman, Vicki Hoefle, Douglas Haddad, Joanie Geltman, Erica Komisar, Jessica Lahey, Dr. Daniel Siegel, Hal Runkel, Tyler Durman, and many others.
We have developed many important relationships with general and niche media covering parenting books and issues. We leverage those relationships for every parenting book we promote.
Targeted services include:
- National television interviews
- Book reviews with print publications and online media outlets.
- Feature coverage on blogs, podcasts, and social media platforms.
- Stories placed in major newspapers, magazines, newswires, and parenting publications.
- Radio tours via phone
- TV coverage in hometown markets and in major markets around the country.
- Coverage in community and weekly newspapers across the country.
- Advisory services on your social media platforms.
We tailor each campaign to the parenting audience most central to your book topic, develop appropriate press materials and then work closely with you in executing the campaign.
OUR RECENT MEDIA PLACEMENTS FOR PARENTING BOOKS
Broadcast Placements:
Print Placements:
Online Placements:
Full Case Studies:
A SAMPLING OF WHO WE HAVE SUCCESSFULLY PROMOTED
- Scream-Free Parenting by Hal Runkel (Random House/Harmony)
- Being There: Why Prioritizing Motherhood In The First Three Years Matters by Erica Komisar (Tarcher Perigee)
- 7 Habits of Highly Effective Teens by Sean Covey (Touchstone)
- Stress-Free Discipline: Simple Strategies for Handling Common Behavior Problems by Sarah Au and Peter Stavinoha
- Plan and Finance Your Family’s College Dreams by John Hupalo and Peter Mazareas (Peterson’s Guides)
- The Ultimate Guide to Raising Teens & Tweens by Douglas Haddad (Rowman & Littlefield Publishers)
- Free your Child from Overeating by Michelle Maidenberg (The Experiment)
- Disrupting Thinking: Why How We Read Matters by Robert Probst &Kylene Beers (Scholastic)
- Every Child A Super Reader by Pam Allyn & Dr. Ernest Morrell (Scholastic)
- The Gift of Failure: How the Best Parents Learn to Let Go So Their Children Can Succeed by Jessica Lahey (HarperCollins)
- Brainstorm: The Power and Purpose of the Teenage Brain by Daniel Siegel, MDThe Opposite of Spoiled: Raising Kids Who are Grounded, Generous and Smart About Money by Ron Lieber (HarperCollins)
- Child, Please: How Mama’s Old-School Lessons Helped Me Check Myself Before I Wrecked Myself by Yolanda Gault Caviness (TarcherPerigee)
- A Survival Guide to Parenting Teens by JoaniGeltman (AMACOM)
- Counterintuitive: What 4 Million Teenagers Wish We Knew by Tyler Durman
- Faith to Foster by TJ Menn and Jenn Menn
- Teach Our Children Well by Karen Gross (Northshire Press)
- Breaking The Paddle: Ending Corporal School Punishment by Nadine Block
- The Me, Me Epidemic: A Step-By-step Guide to Raising Capable Kids in an Over-Entitled World by Amy McCready (TarcherPerigee)
For more information: Please contact Brian Feinblum, SVP, Chief Marketing Officer @ 212-583-2718 or brian.feinblum@finnpartners.com
