The ASPCA's Humane Awards Luncheon recognizes individuals who have worked on behalf of animal welfare as well as animals who have engaged in acts of heroism each year. Following a nationwide call to the public for nominations, an ASPCA-appointed committee reviews entries and selects winners in specific categories such as: ASPCA Dog of the Year; ASPCA Cat of the Year; ASPCA Kid of the Year; ASPCA Presidential Service Award; ASPCA Firefighter of the Year; ASPCA Law Enforcement Officer of the Year. The 2008 luncheon was hosted by Chuck Scarborough in NYC's Rainbow Room.
PTA conducted a selected radio campaign involving participation of over 25 regional AAA spokespersons in targeted markets across the country. These spokespersons across the nation raised awareness to motivate parents and teens to take steps to reduce the likelihood of teens being involved in an avoidable crash while providing local statistics for each market.
PTA conducted a media campaign for the 6th Annual New York Arab American Comedy Festival, a five-day event with seven shows, featuring over fifty Arab-American performers from across the country. It included a national print and local New York media campaign.
PTA, DC has been working with Kiron Skinner for more than a year on media relations strategy and consultation. We have presented Kiron as a political expert, strategist and thought leader to nationwide broadcast media. Our team has taken Kiron's thoughts and made them appealing to mainstream and targeted media. We have helped Kiron to gain media recognition and positive media attention for her ideas. We coordinated media for Kiron throughout the 2008 Presidential election and on foreign affairs topics including Iran, North Korea, Iraq and Afghanistan.
PTA was contracted directly by Major League Baseball Hall of Famer Dave Winfield to assist Scribner with their publicity campaign for the book. PTA was tasked to lead local touring efforts in five markets, support Scribner's national media outreach, and conduct a nationwide sports radio campaign. In addition to promoting the book, Mr. Winfield was also interested in generating interest for his local performances of the Baseball Music Project's presentations.
TESTIMONIALS
Thank you for your excellent work promoting our book, Vital Factors - The Secret To Transforming Your Business and Your Life. As you are aware, Vital Factors was our first book and we were novices at the fundamentals of promoting a business book. Our decision to work with your firm was based upon your extensive experience promoting business books and we are not disappointed. I sincerely appreciated your consistent coaching and advice as we executed the book campaign. This spirit of teamwork and collaboration made a difference. We learned a great deal about promoting a book and we can also apply many of these principles to future PR efforts. Your weekly updates kept our eye on the ball as we moved the campaign forward. I will continue to recommend you and your firm to business associates who want to gain national exposure for their books.
— JOHN MANNING, Director of Marketing MAP
