PTA conducted a selected radio campaign involving participation of over 25 regional AAA spokespersons in targeted markets across the country. These spokespersons across the nation raised awareness to motivate parents and teens to take steps to reduce the likelihood of teens being involved in an avoidable crash while providing local statistics for each market.
TESTIMONIALS
I'll be home by 1:15! You guys are fabulous and this has really gone well. Believe me, we have a lot to compare it to. This has been the best one ever.
— MARY MATALIN, Author of All's Fair: Love, War, and Running for President
