PTA conducted a selected radio campaign involving participation of over 25 regional AAA spokespersons in targeted markets across the country. These spokespersons across the nation raised awareness to motivate parents and teens to take steps to reduce the likelihood of teens being involved in an avoidable crash while providing local statistics for each market.
TESTIMONIALS
Just a quick note to say that it has been great working with you on the PR campaign for NO More Heart Disease. The morning drive time radio tour was a very effective way for us to get our message out to the right audience. I'm looking forward to the next one!
— PAUL KIRKITELOS, Health Well Ventures, Assistant to author Dr. Louis Ignarro
