PTA conducted a selected radio campaign involving participation of over 25 regional AAA spokespersons in targeted markets across the country. These spokespersons across the nation raised awareness to motivate parents and teens to take steps to reduce the likelihood of teens being involved in an avoidable crash while providing local statistics for each market.
TESTIMONIALS
...I'm able to get to a lot of towns where the radio doesn't air and I'm virtually unknown. This has been great. You've all done a super job.
— HOWARD STERN, Author of Miss America
