Case Studies

Altered Genes, Twisted Truth

ALTERED GENES, TWISTED TRUTH

MEDIA CONNECT conducted a boutique campaign for public interest attorney Steven M. Druker’s book Altered Genes, Twisted Truth. The book tells the fasc... more ›

 

MEDIA CONNECT specializes in delivering award-winning media coverage for books and experts relating to public policy, politics, and current events. With outreach targeting national and regional broadcast, print media, digital outlets, and radio shows.

We’ve arranged meetings with senators and politicos from both sides of the aisle. Our other capabilities include: media training, performance training, sound bite messaging, publishing consultation and strategy, and coordinating press conferences. We have services that can immediately generate dozens of interviews, including our Morning Drive Radio Tour and Satellite TV Tour that can be done from home or a single studio.

Recent bookings include NBC Nightly News, Bloomberg TV, The Today Show, CNN, Fox News Channel. C-SPAN, NPR All Things Considered, and print placements include: The Washington Post, The New York Times, Politico, USA Today, Los Angeles Times, Financial Times, Vox, Wall Street Journal, The New Yorker, HuffPost, Buzzfeed, The Hill and more.

Recent related books we have worked on include Trump/Russia: A Definitive History by Seth Hettena, Trump U by Stephen Gilpin, The Making of Donald K. Trump by Daniel Cay Johnson, The Real Trump Deal by Marty Latz, To Catch A Spy by James Olson, Jack and Norman: A State-Raised Convict and the Legacy of Norman Mailer's "The Executioner's Song" by Jerome Loving, Lion of the Senate by Nick Littlefield and David Nexon, Hue 1968 by Mark Bowden, Dirty Wars and Polished Silver by Linda Schuster, The Once and Future Liberal by Mark Lilla, The War on Science by Shawn Otto, Guns in the Hands of Artists by Jonathan Ferrara, David Cay Johnston’s  The Making of Donald Trump, the U.S. Consumer Product Safety Commission, and Welfare for the Rich by Phil Harvey and Lisa Conyers.

We also recently worked on Academy Award®-nominated director Rory Kennedy’s latest documentary, Without A Net: The Digital Divide in America and the Academy Award®-nominated Netflix documentary American Factory, produced by Barack Obama’s production company.

We have positioned spokespersons, personalities, think tanks, associations, book publishers and a wide variety of interest groups such as:

  • American Automobile Association
  • National Geographic Society
  • Brookings Institution
  • Hoover Institution
  • Democratic Courage PAC
  • CARE
  • Greenpeace
  • Rodale Books
  • Sterling Publishing
  • Penguin Group USA
  • Merriam Webster
  • Kaiser Permanente
  • Vietnam Vets of America
  • The Sugar Association
  • National Education Association
  • American Institute for Cancer Research
  • Motion Picture Association of America
  • DC Comedy Fest
  • The Jerusalem Summit
  • John Avlon
  • Thomas Friedman
  • Kiron Skinner
  • James Carville

 

A sample of case studies and media placements of successful campaigns are available here:

 

CNN http://www.media-connect.com/about/news/mc-author-rebecca-fannin-was-interviewed-by-cnn-international-265.html

 

Fox News http://www.media-connect.com/about/news/mc-author-peter-walker-debated-tucker-carlson-on-fox-news-305.html

 

The New Yorker http://www.media-connect.com/about/news/mc-author-pavlina-tcherneva-featured-in-the-new-yorker-309.html

 

Financial Times http://www.media-connect.com/about/news/mc-author-dexter-roberts-book-reviewed-by-the-financial-times-303.html

 

Wall Street Journal http://www.media-connect.com/about/news/mc-author-dexter-roberts-essay-featured-in-wall-street-journal-weekend-review-283.html

 

New York Times http://www.media-connect.com/about/news/mc-author-jonathan-weinberg-featured-in-the-new-york-times-240.html

 

Out of the Gobi http://www.media-connect.com/clients/case-studies/gobi-story-china-america-281.html

 

CPSC.gov  (U.S. Consumer Product Safety Commission). We’ve worked on two awareness programs: Pool Safely and Anchor It! (Tip Over Safety)

 

The Memo http://www.media-connect.com/clients/case-studies/memo-five-rules-your-244.html

 

“I can say that the consistent quality of their work has made them an asset to every campaign they have worked on .”  - Chandra L. Teitscheid, Publicity Manager National Geographic Society

 

“During my long-standing relationship with these PR pros, I’ve only been thrilled with their results.”  -Ben Petrone, Associate Director of Publicity, Viking Penguin

 

“Their radio tours are always strategic and results driven. They know how to book the shows that drive sales and give authors the most exposure.”  - Caroline Mann,  Sterling Publishing Company , Inc.

 

“They bring solid experience, creativity, and high energy to all of their media work. Brookings has greatly benefited from and enjoyed this partnership.”   -Amy Liu, Brookings Institution

 

From fresh ideas for connecting with the media, to crafting inventive angles for pitching your message and book, Media Connect is ready to immediately help. For more information, please contact Brian Feinblum at 212-583-2718, or Brian.Feinblum@finnpartners.com.

 

TESTIMONIALS

Thanks, PTA, for providing great support throughout my book-publishing experience. Rick Frishman was a great coach and mentor, providing great contacts and connections, followed by his team's effective public relations plan, so capably executed by Dannelle Catlett...PTA was a 360 resource in putting MBA in a DAY into the market!
— STEVEN STRALSER, Author