Television

 

Case Studies

TWAS THE NIGHT BEFORE CHRISTMAS: EDITED BY SANTA CLAUS FOR THE BENEFIT OF CHILDREN OF THE 21ST CENTURY

Media Connect promotes smokeless santa beyond the north pole with anti-smoking youth activist Pamela... more ›

 

AIR: THE RESTLESS SHAPER OF THE WORLD BY WILLIAM BRYANT LOGAN

Media Connect worked with author William Bryant Logan on his hit book AIR: The Restless Shaper... more ›

 

CHATEAU ST. JEAN (TREASURY WINE ESTATES)

Media Connect completed a 4+ hour satellite television tour from a New York studio on behalf of Trea... more ›

 

BERINGER (TREASURY WINE ESTATES)

Media Connect worked with celebrity chefs and authors Jaime and Bobby Deen on a Hybrid Satellite Tel... more ›

 

PLAYBOOK FOR SUCCESS

PTA was contracted by Wiley to oversee a full boutique media campaign encompassing sports, business... more ›

 

DANGEROUS

PTA has now promoted the last five of Diana Palmer's books through a combination of radio tours, loc... more ›

 

OPEN LEADERSHIP

PTA conducted a boutique campaign for the founder of the Altimeter Group and former principal analy... more ›

 

PROFITS AREN'T EVERYTHING, THEY'RE THE ONLY THING

"Profits Aren't Everything, They're the Only Thing" hit three major bestsel-ler lists including The... more ›

 

ACCIDENTAL BRANDING: HOW ORDINARY PEOPLE BUILD EXTRAORDINARY BRANDS

PTA conducted a full boutique campaign for first-time author David Vinjamuri on a book focusing on t... more ›

 

WINS, LOSSES, AND LESSONS

PTA worked alongside Harper Collins' publicity staff in conducting a comprehensive sports media ca... more ›

 

AUTHENTIC LEADERSHIP

PTA conducted a full boutique campaign for the former CEO of Medtronic on a book outlining his views... more ›

 

KIRON SKINNER

PTA, DC has been working with Kiron Skinner for more than a year on media relations strategy and co... more ›

 
 

MEDIA CONNECT has pioneered television placements since the advent of the medium and continues to be a leader in helping clients maximize their exposure through television appearances. Below is a list of some of our services.

National TV Placement

In today's media climate, coverage on national news and talk shows is essential. At the same time, access to this national audience is increasingly competitive. Our track record at placing authors, celebrities and corporate spokespeople on the most visible and influential television shows is unsurpassed. We regularly book the top shows:

  • THE TODAY SHOW
  • THE EARLY SHOW
  • 20/20
  • BILL O'REILLY
  • GOOD MORNING AMERICA
  • LIVE WITH KELLY AND MICHAEL
  • CHARLIE ROSE
  • THE VIEW
  • THE TALK

With the rapid growth of cable programming we pay special attention to shows on the following networks:

  • CNN
  • FOX News Channel
  • CNBC
  • Bloomberg
  • MSNBC
  • C-SPAN
  • ESPN
  • Better TV
  • 700 Club

MEDIA CONNECT has very strong connections to the Business outlets as well including:

  • PBS's Nightly Business Report
  • Bloomberg TV
  • CNBC Power Lunch
  • Fox Business Channel
  • MSNBC – Your Company
  • CNN Your Money

Tough national bookings require an experienced media relations expert with personal relationships with key producers.

Satellite Media Tours

In our increasingly smaller world, dominated by instantaneous telecommunications, PTA*Satellite delivers state-of-the-art Satellite Media Tours (SMT).

Satellite TV Tours offer superior exposure for important issues and ensure that your message reaches a significant and targeted audience, with a potential of over a million viewers across the country. During one morning, we will arrange 18-20 back-to-back news interviews with local TV stations across the country via satellite. We regularly book with affiliates of NBC, ABC, CBS and Fox for shows which lead into to national news programs like The Today Show, Good Morning America, The Early Show, and FOX Morning News.

The Satellite Media Tour lasts about 3 hours with each interview typically lasting 4-6 minutes. Most are live interviews; some are taped.

For answers to all your questions about the Satellite Media Tours, please e-mail Kristin Clifford.

Local TV/Media Road Tours

Our knowledge of local TV is unsurpassed due to our extensive road touring with authors and corporate spokespeople. In each market there are a variety of outlets for MC clients ranging from:

  • 6:00 - 7:00 AM news programs that lead into The Today Show or Good Morning America;

  • Local morning shows that air from 7:00 - 9:00 AM,

  • Midday and noon news programs, daytime talk programs;

  • Taped public affair programs; and

  • Evening news programs.

MC's ability to get our clients on these powerful local venues is what makes a road tour worthwhile!

Media road tours of course also include print and radio interviews. A typical day in a major market will include one or two TV appearances, a live interview on a radio morning drive program followed by more extensive interviews on local talk radio, with one print interview to round out the day. We coordinate everything: training, travel, escorts, updates and the top television, radio and print placements in every market.

Additional Capabilities

We also specialize in:

B-Roll News Feeds

In conjunction with Satellite Media Tours, B-Roll Newsfeed footage enhances the visual power of the material and helps provide a complete story. MC-Satellite creates, produces and edits B-Roll footage or simply distributes pre-prepared B-Roll. MC's experienced producers edit the footage into a five-minute news feed with information slates. The footage is then delivered as an edited story via satellite to interested broadcast news outlets. These B-Roll News feeds provide local and network television newsrooms with videotape footage of our clients' media events. Our solid relationships with on-air journalists, news directors and decision makers at domestic and international outlets in top markets enables MC-Satellite to be constantly aware of which B-Roll and sound bites will air.

Video News Releases (VNR)

MC-Satellite develops, produces and distributes Video News Releases (VNR) nationally and internationally. Our group of news producers are available to go anywhere at anytime to shoot the necessary footage, write scripts and edit material. The result is a formatted and effective video package that is made available to news outlets for immediate broadcast. This service is designed for breaking news stories and can be transmitted to and from any national or international location.

 

TESTIMONIALS

PTA Kids is a joy to work with. The team is professional, knowledgeable, organized and communicates well with us so we always know the status of our projects. We know that we can rely on them to create solid publicity campaigns for Scholastic.
— CHARISSE MELOTO, Associate Director of Publicity, Scholastic Inc.