Print

 

Case Studies

DO GOOD: EMBRACING BRAND CITIZENSHIP TO FUEL BOTH PURPOSE AND PROFIT

“Good works” are no longer optional when it comes to the business world. In every age group, people... more ›

 

BECOMING FACEBOOK: THE 10 CHALLENGES THAT DEFINED THE COMPANY THAT'S DISRUPTING THE WORLD

MEDIA CONNECT conducted a boutique campaign for Silicon Valley insider Mike Hoefflinger’s book, Beco... more ›

 

GET THE MOST OUT OF RETIREMENT

MEDIA CONNECT is helping people plan for retirement through the promotion of AARP’s and ABA’s newest... more ›

 

THE ULTIMATE GUIDE TO RAISING TEENS AND TWEENS

Media Connect promoted debut author and veteran teacher Douglas Haddad and his book, The Ultimate Gu... more ›

 

THE WAR ON SCIENCE

Media Connect had the opportunity to work with Milkweed Editions and author Shawn Otto to promote Th... more ›

 

CONNECTEDNESS AND CONTAGION: PROTECTING THE FINANCIAL SYSTEM FROM PANICS

Media Connect has successfully promoted (in 2016) Professor Hal Scott, the author of Connectedness a... more ›

 

CALCULATED RISK: THE MODERN ENTREPRENEUR’S HANDBOOK

How does an entrepreneur take any idea and turn it into a profitable venture?  What do investors loo... more ›

 

ALTERED GENES, TWISTED TRUTH

MEDIA CONNECT conducted a boutique campaign for public interest attorney Steven M. Druker’s book Alt... more ›

 

HOWARD SCHATZ: 25 YEARS

Brilliant photographer Howard Schatz was promoted by Media Connect several years ago for his award-w... more ›

 

THE MYTHS OF CREATIVITY: THE TRUTH ABOUT HOW INNOVATIVE COMPANIES AND PEOPLE GENERATE GREAT IDEAS

MEDIA CONNECT conducted a boutique campaign for the founder of LDRLB and a professor of management a... more ›

 

THE BEST PLACE TO WORK

MEDIA CONNECT conducted a boutique campaign for award-winning psychologist Ron Friedman’s THE BEST P... more ›

 

BRIEF: MAKE A BIGGER IMPACT BY SAYING LESS

MEDIA CONNECT conducted a boutique campaign for the founder and CEO of Sheffield Marketing Partners... more ›

 
 

MC has made it a point to develop relationships with all types of print media and routinely makes placements with magazines, dailies, and news wires as well as specialized trade media of importance to a client. Special attention is paid to print placements because major broadcast bookings often result from high-profile feature articles. Feature articles quickly establish a client's credibility and greatly enhance a client's future media and marketing efforts.

Monthly Magazines

MC works with long-lead magazines in all fields, including consumer, women's, health, political, sports, entertainment and business. We know the key editors, the time frame in which to work with them and their particular interests. Often we will arrange a "NY Press Tour" for a client setting up a round of face-to-face meetings with editors in their offices. Busy magazine editors greatly appreciate this convenient opportunity to speak at length with an author or expert allowing us to literally help our clients "get their foot in the door" with major print outlets!

National Print Media

The weekly magazines, national dailies and news wires often influence and reflect the country's interests more than any other media! MC is in daily contact with the editors at Time, Newsweek, Wall Street Journal, USA Today, Business Week, NY Times, LA Times, The Washington Post and other major outlets lining up feature interviews, placing column mentions or op-ed pieces and lining up book reviews.

Local Dailies/Trade Media

MC knows the local dailies inside and out as a result of our extensive road touring. We have a working relationship with all the major editors at the top 150 dailies and have an extensive database on the various writers who have covered our clients. Influential suburban papers are also targeted for placements as well as large circulation weeklies. In addition, MC has contacts with secondary tier or trade media in a number of industries including publishing, business, health, religion, consumer, sports and others. Trade media articles often give the general media the background and angle they want on a story.

TelePrint Conference (TPC)TM

The TelePrint ConferenceTM is a one-hour news conference call between an author or spokesperson and reporters from around the country. The number of reporters can range anywhere from 10 to 20 on line. The TPC follows a press conference format and can be used to reach specific audiences by targeting newspaper sections, such as technology, lifestyle, book review, business, religion, women's and others.

Newspaper Feature Service

We guarantee at least 50 placements in community newspapers of your story over the next 6-8 months. MC creates a news feature story for distribution to over 10,000 editors at 7,500 newspapers across the country.

The typical piece runs 400 words and includes a photo of you or the book.

Typical results: over six months from the time that it runs, 75-150 newspapers publish the piece. The story is also sent to thousands of online periodicals and content-oriented Web sites as well. The combined readership that is exposed to the story usually exceeds several million people. This works best for a strong feature that is not time-sensitive. The type of publications that publish the story are typically weekly or monthly community newspapers or ethnic/religious publications, with readerships that can average a few thousand to as many as 50,000 or more.

Though daily newspapers are contacted, few, if any, will run it. It's ideal if you want to reach an audience of parents, seniors, general interest, or people active in the community.

MC requires eight weeks of lead time for this service.

 

TESTIMONIALS

As a first time author of my Children's book, Anzard, Media Connect has done an amazing job to promote me on a national level as if I were a best seller. Their efforts were tireless in getting me air time with radio interviewers in many states, they got me me a small army of enthusiastic 'Mommy Bloggers' to promote my book and they even got me registered in many gift guides for the holidays. It's not just the professionalism that I appreciate it's how they never give up, they stay in touch and they treat you with the utmost respect. I'm on my second Children's book and when it's done I'm calling Media Connect, and its great team, to do the marketing and promotion.
— CHRISTOPHER CONROY, Self-published author of Anzard