Patty Alper, the president of the Alper Portfolio Group, a marketing and consulting firm, retained the services of Media Connect to promote her book, teach to Work: How a Mentor, a Mentee, and a Project Can close the Skills gap in America. Her empowering message was a call to action for people to step up as mentors. Her book provides a step-by-step guide to help professionals share their knowledge with the next generation of workers though an intergenerational experience. Media Connect secured media exposure for the book with a blend of interviews, reviews and feature stories in print, online and via radio. Forbes, HuffPost, SiriusXM, and Thrive Global were among dozens of new media outlets to cover this inspiring book.
MEDIA CONNECT conducted a boutique campaign for Roberta Matuson’s book, The Magnetic Leader: How Irresistible Leaders Attract Employees, Customers, and Profits (2017). The book aids readers in transforming their leadership style from push to pull, repel to attract, dismal to good, and then good to great. MC executed a national campaign with an emphasis on print, online, radio, and podcast outlets.
MEDIA CONNECT is helping people plan for retirement through the promotion of AARP’s and ABA’s newest collaboration, Get the Most Out of Retirement: Checklist for Happiness, Health, Purpose, and Financial Security (AARP/American Bar Association) by expert Sally Balch Hurme. A recent retiree herself and the bestselling author of Checklist for My Family, Hurme packs this book with the tools and knowledge needed to not only transition well into retirement but also how to make the most out of this new life adventure. Campaign highlights include: Yahoo Finance, Telemundo.com, Forbes and US News and World Report.
Media Connect promoted debut author and veteran teacher Douglas Haddad and his book, The Ultimate Guide to Raising Teens and Tweens (Rowman & Littlefield). Through the course of the campaign, we connected Doug and his book with top national outlets, including: Publishers Weekly, Scholastic Instructor Magazine, The Wall Street Journal, Portland Book Review, Midwest Book Review, North Carolina Times-News, Family Time Magazine, Pittsburgh Parent, and Western NY Family Magazine. Additionally, MC secured radio interviews with shows that reach millions of listeners. The Ultimate Guide to Raising Teens and Tweens became an Amazon bestseller in multiple categories within its first week for both the paperback and kindle versions.
MEDIA CONNECT conducted a boutique campaign for Corey Kupfer’s book, Authentic Negotiating: Clarity, Detachment, & Equilibrium The Three Keys To True Negotiating Success & How To Achieve Them (2017). The book leads readers to authentic success in negotiating, in business, and in life. MC executed a national campaign with an emphasis on print, online, radio, and podcast outlets.
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TESTIMONIALS
I just wanted to say thank you to everyone at PTA for handling David Champion's Satellite TV Tour in a professional, results-oriented way. Everything went like clockwork in the studio yesterday. We hit 20 TV stations in three hours—including numerous major markets. There were no problems.
— DOUGLAS LOVE, Communications Counsel, Consumers Union, publisher of Consumer Reports
