Media Connect completed a 4+ hour satellite television tour from a New York studio on behalf of Treasury Wine Estates' brand, Chateau St. Jean. Chateau St. Jean partnered with Martha Stewart Weddings in this effort.
Media Connect worked with celebrity chefs and authors Jaime and Bobby Deen on a Hybrid Satellite Television and Radio Tour in promotion of Beringer Vineyards, Great Steak Challenge. The Deen Bros. newly released cookbook Get Fired Up! was also promoted and used as a hook for the corporate contest. PTA secured 15 television interviews and 10 radio interviews.
Media Connect conducted a Morning Drive Radio Tour in support of A Place of Remembrance, the only official companion volume to the National September 11 Memorial. The commemorative book was written by Memorial & Museum staff members, Allison Blais and Lynn Rasic.
PTA worked with DIRECTV on the promotion of its Golden Globe-winning legal thriller, Damages. We targeted bloggers of influence and interest in the pop culture, media, and television worlds, asking them to post features, reviews, and exclusive content about the show’s premiere on DIRECTV. This campaign began in July 2011, and completed with the season finale in September 2011.
JWT ranks as the largest advertising agency brand in the United States and the fourth-largest full-service network in the world. Its parent company is WPP. Over the last 4 years JWT has hired Planned TV Arts to conduct media outreach to highlight company initiatives including Annual Trends, studies on Millennials; The American Dream; and Anxiety and other company initiatives to position JWT as thought leaders.
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TESTIMONIALS
Thank you for your excellent work promoting our book, Vital Factors - The Secret To Transforming Your Business and Your Life. As you are aware, Vital Factors was our first book and we were novices at the fundamentals of promoting a business book. Our decision to work with your firm was based upon your extensive experience promoting business books and we are not disappointed. I sincerely appreciated your consistent coaching and advice as we executed the book campaign. This spirit of teamwork and collaboration made a difference. We learned a great deal about promoting a book and we can also apply many of these principles to future PR efforts. Your weekly updates kept our eye on the ball as we moved the campaign forward. I will continue to recommend you and your firm to business associates who want to gain national exposure for their books.
— JOHN MANNING, Director of Marketing MAP
