MEDIA CONNECT was hired by Kristine Lilly and John Gillis to promote their business book in 2019. The goal was to introduce Kristine and John to the business media via the book and increase their visibility in the business community to secure future consulting work.
Dr. Sherrie Campbell retained Media Connect to promote her book, But It’s Your Family (Morgan James Publishing). The California-based therapist helps individuals deal with toxic family relationships and shows them how to make an effectively clean break from those who do more harm than good. Her campaign was initially going to be a three-month engagement but because of Media Connect’s success in promoting her brand, she extended for several more months. Media Connect has secured over 85 media placements, including these:
MEDIA CONNECT was retained to represent Weijian Shan – a leading economist, businessman, and one of Asia’s most prominent financiers – for the promotion of his business and cultural memoir, Out of the Gobi: My Story of China and America (Wiley, 2019).
Media Connect promoted a specialized book, RAILROADER: The Unfiltered Genius and Controversy of Four-Time CEO Hunter Harrison by Howard Green.
Media Connect promoted workplace and education expert Mark Perna and his book, Answering Why (Greenleaf Book Group). The book became a best-seller and won several awards - -and established Perna as a leading authority on Millennials and Generation Z in the workplace. We secured scores of media placements, some of which were syndicated, and reached tens of millions of people. Perna’s book helped parents, educators, and companies understand the needs of today’s job market and helped prepare the youngest generations of students and employers to respond to the needs and opportunities posed by the new economy.
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TESTIMONIALS
Thank you for your excellent work promoting our book, Vital Factors - The Secret To Transforming Your Business and Your Life. As you are aware, Vital Factors was our first book and we were novices at the fundamentals of promoting a business book. Our decision to work with your firm was based upon your extensive experience promoting business books and we are not disappointed. I sincerely appreciated your consistent coaching and advice as we executed the book campaign. This spirit of teamwork and collaboration made a difference. We learned a great deal about promoting a book and we can also apply many of these principles to future PR efforts. Your weekly updates kept our eye on the ball as we moved the campaign forward. I will continue to recommend you and your firm to business associates who want to gain national exposure for their books.
— JOHN MANNING, Director of Marketing MAP
